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Post by account_disabled on Dec 29, 2023 20:31:20 GMT -8
The value ladder generally starts with an approach in which the user agrees to receive communications from your brand by leaving their contact details in exchange for something valuable such as a discount or an e book . It is then nourished by a sequence of emails which provide the reader with useful information followed by an offer of a reduced price product and so on. The more your customers trust you the more they are willing to spend . What is the value ladder The value ladder is then a marketing strategy designed to take customers Phone Number List on a journey which starts with a basic offering at a lower price and goes up to a premium product at a higher cost. The objective is to create a series of products or services that are progressively more valuable and in which each stage builds on the previous one. The rungs of the value ladder With a well defined value ladder you can dedicate your time to cultivating a relationship with the customer .
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